International SEO—Plotting the Course

Andreas Mueller by Andreas Mueller August 27, 2017
International SEO? Should be a breeze, right? Just take existing content, translate it, publish the pages and international visitors will arrive at your website's doorstep? The painful answer here is no. Only 4% of the sites we reviewed are on the right track here. 4%! So we decided to put together a playbook.
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If You Cannot Decide What is Most Relevant — How Will Your Visitors?

Steve Graff by Steve Graff May 20, 2014
Why do we tend to do this to our website visitors? Why do we alternately provide them with no guidance at all or overwhelm them with choices as if we had no preference for which selection they made. Both approaches are counter to the goals of all parties involved. And they increase your bounce rate.
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“Help, I’ve fallen and I can’t get up.” AKA Please fix my rankings!

Andreas Mueller by Andreas Mueller November 26, 2013
Remember that freaky ad from the late 70’s or early 80’s? If not, look it up on YouTube. Seriously, it was an ad back then.
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Your Website: The Unmanaged Employee

Steve Graff by Steve Graff November 04, 2013
I have been working on the agency side directly with Website owners since 1996 and I’ve observed that, for the most part, advertising agencies, web production companies and marketers see the launch of a website as the end of a marketing exercise.
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Winning at SEO – Loosing at the Point-of-Sale

Steve Graff by Steve Graff November 03, 2013
Recently our family moved in to a home suffering from some delayed maintenance. For some, poorly closing windows and doors, dripping faucets, mismatched paint, and appliances needing minor parts replaced would be seen as significant annoyances.
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