It started in 2001 with a chance meeting between Andreas Mueller and Markus Hoevener at a Palo Alto, CA think tank. Andreas had founded the strategic marketing alliance builder SynapseFusion.

Markus was developing search technology at his company, Bloonatic. We immediately realized the benefit of combining an intimate knowledge of search technology with a deep understanding of digital marketing. From this synergy, Bloofusion was born.



Our co-founder and strategist, Andreas manages our teams. He began his career at Seagram & Sons in San Francisco in 1989, marketing French and German wines in the US.



Our Director of Optimization, Steve, a Certified eMarketer and Internet Business Strategist, heads up business strategy as well as search-based marketing and analytics for our North American clients.


Silicon Valley Proximity

Our office is located in Santa Cruz, CA—just 40 miles from Google’s Global HQ. Our proximity to Silicon Valley puts us in intimate contact with the thought leaders in search and online technology. This promotes innovation in our approaches to problem solving and exposes us to the latest advances in online strategy and technology.

The resulting synergies are what John Hagel III, John Seely Brown and Lang Davidson define in their book, The Power of Pull, as a ‘spike’. They write, “For many of us, pursuing our passion will draw us toward the geographies in which similarly passionate people live. These spikes are places where talented people cluster around shared interests and passions: Think Silicon Valley and technology.”

At Bloofusion, we’re all about passionate clients’ challenges and bringing elegant solutions to the table.

Bloofusion Timeline



SynapseFusion and Bloonatic owners meet at Stanford Networking Event



Bloofusion, Inc. is founded in Santa Cruz



Bloofusion expands into Europe with Bloofusion GmbH in Münster, Germany



West Marine becomes Bloofusion’s first Fortune 500 client



Yelp becomes a Bloofusion customer



“Search Engine Marketing for Decision Makers” by Andreas Mueller and Markus Hoevener first published



Bloofusion officially moves into SEM/PPC services



Bloofusion takes on pharmaceutical marketing with Novartis



Agency Program rolled out with McCann



Bloofusion signs first EMEA client outside of Europe: Clarizen



Bloofusion initiates project with Dell



Inaugural BLOO:CON Online Marketing Strategy Conference is held



Competitive Intelligence becomes a major component of Bloofusion’s arsenal



“International SEO: A Compact Guide” by Andreas Mueller and Markus Hoevener first published



Bloofusion offers custom partner marketing programs to the B2B sector



The first Blooprint Buyer’s Journey Guide is authored and implemented

Who We Work With

Our clients range from passionate young companies with big ideas, to second-tier organizations striving to break into the first tier, through established global leaders with a desire to maximize their online business objectives. They are typically highly matrixed business-to-business, web application, SAS and business-to-consumer companies. The commonality between these seemingly disparate entities is that they are all willing and able to do the work required to produce results.

“ I never hesitate about working with people who are what they say they are. ”

Director of Global Marketing, GLOBALFOUNDRIES

Who We Are

We are pragmatic by nature, setting realistic expectations in regards to what can be accomplished in a particular market niche and inside of an established timeframe. Within these parameters, we often inspire our clients to stretch and go beyond the usual solution, established best practices and expectations. When working with marketing teams, our goal is to enable your agency of record to produce the best results. While we act as Change Agents, we think of ourselves as educators – fostering existing talent within organizations in order to create long-term benefits. Often regarded as our client’s ‘secret weapon’ we are a specialty team that integrates with your organization and outside vendors.

“ At first I thought SEO was all about inbound links, but Bloofusion showed me a much more strategic way to look at SEO. ”

Senior Marketing Director, Dell

Serving Clients Around The Globe

In 2003 Markus Hoevener launched Bloofusion Germany in response to our success with global companies such as Cisco, West Marine, Plantronics and Novartis. As we took on the online challenges faced by the likes of Skype, LinkedIn and Yelp, our thinking evolved. We recognized the need to elevate the overall business goals of our international clients’ websites above the prevailing metrics of ranking and traffic lift.

Bloofusion Germany is extremely active when it comes to blogging and publishing. We write and publish one of the industry’s leading compendiums focused on SEO and SEM – SuchRadar (SearchRadar) which is issued six times a year. We also produce and host BLOO:CON. This annual conference educates clients and prospects on the latest in search trends and optimization knowhow during an intensive one-day event.