Our co-founder and strategist, Andreas manages our teams. He began his career at Seagram & Sons in San Francisco in 1989, marketing French and German wines in the US. With an eye on Silicon Valley, he taught himself UNIX, became familiar with the high tech sector and was soon hired by the San Francisco based software firm Esker as VP of International Marketing. In 1997 he moved down the coast to Santa Cruz to join SurfControl (JSB) in Santa Cruz as the VP of Marketing.
By the turn of the century, he had struck out on his own, consulting on international marketing efforts. He co-founded Bloofusion in 2002 with Markus Hoevener. Co-author of “Search Engine Marketing for Decision Makers” Andreas is a frequent seminar participant and panel moderator on SEO and PPC at the American Marketing Association, the SVAMA Marketing Series, WebGuild Annual Conference, the Business Marketing Association, SD Forum, Lighthouse Venture Forum and a variety of Fortune 1000 firms. One of his top crowd pleasers has been the Bloofusion Search Engine Boot Camp series in both the US and Europe.
He has served as VP of Promotions on the American Marketing Association Board (Silicon Valley) and is a long-standing member of Webguild Silicon Valley and the CMO Council. Closer to home, he serves as Vice Chairperson on the board of Leadership Santa Cruz.
A life-long learner, he adores learning languages, having lived in Germany, France and Japan. It’s tough to trip up his grammar in any of his languages. When he’s not geeking out on a new language, he can be found pouring through the latest writings by Malcolm Gladwell – one of very few authors who synthesizes the mundane things we do every day and gives them meaning. If you don’t know him yet, check out his book “Blink.”