Our Director of Optimization, Steve heads up business strategy as well as search-based marketing and analytics for our North American clients. In a planning role and out in the field, he also runs our teams that execute site and landing page optimization. Someone who likes divergent challenges, he works with clients in fields as diverse as pharmaceuticals, luxury goods, business services, cloud-based services and technology.
A Certified eMarketer and Internet Business Strategist with over twenty-five years in advertising and marketing, his experience spans the complete spectrum of roles and responsibilities within the agency business, from Account Service Director, Creative Director, VP of Production, to Director of Optimization. Before teaming up with Bloofusion in 2008 he led interactive development teams for fifteen years at marchFIRST, Dentsu and Razorfish.
Always willing to take on tough tasks, Steve lived and worked in Japan for nearly ten years where he worked on behalf of over 100 different clients in fifteen different industry categories. When he’s not practicing his Japanese with Andreas, Steve is perpetually training for his 3rd AIDS/LifeCycle Ride – a 7-day bike ride from San Francisco to Los Angeles to raise money and awareness in the fight against HIV/AIDS.